Automotive Coatings


Matrix System Automotive Finishes was established as a company dedicated to developing high performance, affordable refinishing products that performed as well as or better than the leading national brands. Since then Matrix System has grown to become a top ranked manufacturer of high quality clearcoats, primers, hardeners, and reducers.

Shortly thereafter Matrix System spent five years of researching and developing what is now known as the Matrix AccuShade® Intermix Paint System. The introduction of this system introduced Matrix into the world of color. The advancement of the AccuShade® Formula Retrieval System along with domestic and import color books and a high performance line of toners and pearls, deliver color match capabilities and performance equal to the world's leading paint systems at 20% - 50% savings.

Since bursting onto the national scene, Matrix System has been selling its AccuShade® Intermix Paint Systems, FX Series custom colors, clears, primers, and reducers to over 350 Jobbers and thousands of body shop customers. The AccuShade® Intermix System now leads the product line, giving body shops the ability to produce over 98,000 colors with exact formulas. It has been estimated that Matrix basecoat colors have been sprayed on over one million vehicles with accurate color match and excellent performance. Commitment to developing, manufacturing, and shipping high quality, automotive finishes in a manner that minimizes environmental impact is a major goal of Matrix System. The company's manufacturing facilities are ISO 9001 and ISO 14001 certified, meeting international product quality and environmental standards.

Today, Matrix System has continued its growth by providing customers with exactly what they want - high performance systems and paint products at reasonable prices. "Put it to the Test" for yourself and see the color match, quality, and immediate cost savings available to you.

Matrix System at a Glance

  • Founded in 1983, Matrix employs over 100 full-time associates
  • Matrix products are manufactured in a 52,000 square foot modern production facility in Commerce Township, Michigan
  • Matrix System's corporate headquarters, warehouse, and training facility are located in Walled Lake, Michigan
  • 1.4 Million gallons are produced annually
  • 4.0 million dollars of modern production paint equipment
  • Bulk resin and solvent tanks are hard piped to mixing tanks
  • 16 bulk resin and mixing tanks on electronic load cells hard piped to filling lines
  • 7 automated filling lines with batch coding systems and automated labeling systems


GenRock™ offers a full spectrum of award-winning paint formulations for the automotive and auto body repair industries. GenRock nationally distributed coatings are characterized by higher gloss, faster dry times, better coverage, and superior durability. Quality and value are the GenRock hallmarks, and are the keys to our category growth and success.

  • Over 60,000 Formulations
  • 4 & 5 Angle Spectrophotometer
  • Worldwide Color Match Capability
  • Single-stage
  • Solvent-based Basecoat
  • Gen2O Water-based Basecoat
  • Lifetime Warranty Available

GenRock is distributed in North America by Lusid Technologies, manufacturer of both Northstar and GenTec product lines.

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